That Girl partners The Detox Kitchen are running a series of Health Talks in conjunction with like-minded businesses. First up, Imbibery London explain the benefits of juices, why cold-pressed is different, and how you can reap the rewards by adding them into your diet, rather than making juice the sole focus.
The Imbibery Philosophy
Imbibery promote juicing as a long-term, integrated lifestyle choice as opposed to simply a cleanse programs. They are passionate about educating people on integrating fresh cold-pressed juices into their diets as a way to nourish, enhance, re-energise and boost. “We see ourselves more as a high-quality juice company rather than just a juice cleanse company. We want our juices to be seen as nutrient feasts, not as a form of deprivation.”
Imbibery juices are all cold-pressed, which is a method of juicing ensuring that no heat is applied during the process. It is a hydraulic press which “squashes” fruits and vegetables. As there is no heat, no nutrients are damaged, compromised or wasted, therefore cold-pressed juices contain significantly higher nutrients and antioxidants than other juices, and has been shown to have 30% more vitamin C than ￼a standard juice.
The two most important factors to ensure nutrient preservation are filling the bottles to the very top and making sure that they are securely sealed so no oxidisation can occur. It is true that nutrient content decreases the longer a juice is left, however as long as these two factors are carried out nutrient and antioxidant loss is very little for up to 3 days.
The Benefits of Juicing
We have seen a huge rise and trend in juice diets over the last year for weight loss which has overpowered all the other benefits to juicing. Joe Cross’s story, told through “Fat, Sick and Nearly Dead”, is a typical example of how juicing has been charged with the motivation for weight loss. What is often overlooked in the press is how juicing almost immediately cured all his health complaints. Though Cross emphasises this in his documentary, the main message which everyone is attuned to absorb is the weight loss benefit which is a startling example of how we are still making a shallow connection between juicing and health.
That being said, juicing is working as a revolutionary catalyst for many. Nutritionists all over have used juicing as a way to get people to change their view of fruits and vegetables. It is easy to get people to commit to drinking a fresh juice everyday; it’s not intimidating and they are delicious. It doesn’t take long for people to feel the benefits, for their tastebuds to change, and most powerful of all, for their mindset to shift. Juicing is a tool for improving all aspects of health, our hair, skin, nails and reducing risks of cancers and diseases.
There are far more benefits from juicing real fruits and vegetables than from vitamin supplements. Whole food sources have a higher quality of vitamins and minerals which our bodies absorb more effectively.
When and How Much?
Drink a juice after eating. By combining the vitamins, nutrients and antioxidants of the juice with food containing fibre, we will get more benefits than from drinking them alone. This has been shown to reduce LDL (Low Density Lipoprotein) cholesterol levels.
How much or how many juices should be consumed daily is dependent on individual diets, though one large Imbibery juice a day contains a daily dose of vitamins, nutrients and minerals.
That Girl says…
At last, a juice company that believes in the value of cold press to add nutrients to a daily meal plan rather than a heavy emphases on detox and cleanse. We only promote products we really believe in rather than being sponsored, that’s why #thatgirl loves Imbibery! That Girl partner The Detox Kitchen are running a series of Health Talks in conjunction with like-minded businesses. First up, Imbibery London explain the benefits of juices, why they are unique, and how you can reap the benefits by adding them into your diet, rather than making juice the sole focus.